John Marshall Roberts keynote address at Sustainable Brands '10 on using Worldviews to overcome cynicism and build common vision for sustainable causes (even with people...
►►► Free Newsletter: the21convention.com ►►► Facebook: www.facebook.com ►►► Subscribe on Youtube: bit.ly About Matthew Hussey: Declared the "Anthony Robbins of the 21st century" by 21...
Gavan Fitzsimons is the R. David Thomas Professor of Marketing and Psychology at Duke's Fuqua School of Business. He answered questions about his research on...
►►► Free Newsletter: the21convention.com ►►► Facebook: www.facebook.com ►►► Subscribe on Youtube: bit.ly About Matthew Hussey: Declared the "Anthony Robbins of the 21st century" by 21...
World Business: Consumer psychology has long played a crucial role in marketing brands but today the study of consumer behavior has become even more sophisticated....
Generation Y (13-29 year olds) are the most marketing savvy and advertising generation ever. Three times the size of the previous Generation X, they have...
An excerpt from Professor Philip Stern's Inaugural lecture entitled 'Myths, reality and the importance of brands'. Brands are important economic entities -- the top 20...