Experiment: Conformity to gender roles. We placed common male and female signs on opposite transparent doors instructing people to walk through the correct entrance. (Sorry,...
Stereotype threat is the fear that one's behavior will confirm an existing stereotype of a group with which one identifies. This fear can sometimes affect...
Social psych meets The Big Bang Theory. Part of a presentation to OzIA 2010 to explain social psychology to information architects. Big Bang Theory is...
DCincome.com How to leverage the social psychology of social networks like YouTube, Myspace, Facebook, and many more. I highly recommend picking up Robert Cialdini's book...